Business
Italy’s recently-appointed minister of business has said the government would earmark funds in its proposed budget to create a mobile application to counter Nutri-Score.
The app aims to promote and defend traditional food products with the Made in Italy certification, which Italian agriculture unions, politicians and food business lobbyists argue is under attack from Nutri-Score, a front-of-pack-food labeling (FOPL) system.
The ministry is expected to set aside €100 million from the 2023 budget to promote traditional Italian food production, with 10 to 15 percent of the funds dedicated to the new mobile app. The budget would have to be renewed again for 2024.
See Also:After Algorithm Update, French Cheese Producers Renew Criticism of Nutri-ScoreThe decision comes months after Italy’s market watchdog declined to approve a privately-developed mobile app until the creators lowered the influence of Nutri-Score on its food rating.
Nutri-Score is a traffic-light-style FOPL that uses a combination of five coordinated colors and letters to rate how healthy a packaged food item is based on its fat, sugar, salt and calorie content per 100-gram or milliliter serving.
The “Green A” indicates the healthiest option, and “Red E” denotes the least healthy. All grades of olive oil are rated as “light-green B” after the latest update to the algorithm.
While the Nutri-Score labeling system remains among the potential candidates for a European Union-wide food rating platform, officials in Brussels recently suggested that it is unlikely that any existing FOPL would be adopted as an E.U. standard.
However, this announcement has not stopped the Italian pressure campaign to eliminate Nutri-Score from contention.
At the November 21st E.U. Agrifish Council, which routinely brings together the ministers of agriculture of all 27 member states, Italy’s Francesco Lollobrigida attacked Nutri-Score again.
While speaking to his peers, he said his country’s priority is to “preserve a food system which has grown through time” and branded Nutri-Score “a tool which is misleading with respect to the goals it sets.”
Previously, Lollobrigida lambasted Nutri-Score at a wine production event in Italy for giving higher ratings to processed food products than traditionally-produced ones.
“The traffic light model desired by the E.U. seems more a means to orient or, rather, disorient the market and consumption, favoring some sectors against others, discriminating those of quality and, for example, the Italian ones,” he said.
Most members of the new government support his position. While speaking at an event for Italian food producers earlier this month, the Italian minister of foreign affairs, Antonio Tajani, described Nutri-Score as a “colossal mistake that is part of an attack on Mediterranean cuisine. It’s harmful to the health of citizens and consumers.”
“We act at a European level; the government does so with great determination to defend the quality of our products against the incomprehensible choice of wanting to put those labels on products on sale,” he added.
At the same event, the Italian health minister, Orazio Schillaci, said that “front-of-pack labeling systems such as Nutri-Score or traffic light systems represent a simplification characterized by the absence of education toward healthy eating habits.”
Over the last few years, since its debut in France and the following adoption in other European countries, Nutri-Score has been backed by thousands of nutritionists and health experts across Europe.
Several studies have indicated the possible benefits for consumer health that would come from its introduction.
A final decision from the Italian government on the financing of the new anti-Nutri-Score app should come before the end of the year.
More articles on: Italy, Made in Italy, Nutri-Score
Mar. 25, 2024
Scientists Defend Study Finding Xylella Not Responsible for Most OQDS
Margherita Ciervo and Marco Scortichini defend their research that found Xylella fastidiosa was not responsible for most Apulian olive tree deaths over the past decade.
Aug. 7, 2023
Olive Oil Production Returns to Pompeii 2,000 Years After Volcanic Eruption
Ministers and farming organizations tasted local extra virgin olive oil and table olives while promoting a UNESCO nomination for Italian cuisines.
Apr. 18, 2024
Triumphant Producer Reveals Potential of Frosinone
An hour outside Rome, Frosinone is not widely known for olive oil production. Al Piglio hopes to change that with its World Competition win.
Dec. 11, 2023
Making Extra Virgin Olive Oil from Sicily’s Tree of Peace
Volunteers harvested olives to produce oil from the tree in Palermo that commemorates anti-mafia prosecutor Paolo Borsellino.
Oct. 31, 2023
Global Olive Oil Production Set for Second Straight Year of Decline
The world’s seven largest olive oil-producing countries are expected to yield 1.97 million tons in the 2023/24 crop year, 23 percent below the average of the previous four campaigns.
May. 1, 2024
Festival to Celebrate Mediterranean Tastes, EVOO in Cilento
The Olivitalymed event runs from May 4th to 6th and will bring together producers, policymakers and enthusiasts for tastings, conferences and discussion.
Nov. 20, 2023
Olive Oil Sales Slump in Spain and Italy Amid Rising Prices
Consumers are switching to smaller bottles of extra virgin olive oil and, in some cases, choosing lower grades.
Aug. 24, 2023
Cultural Events in Southern Italy Combine Music, Nature and Olive Oil
The warm Italian summer nights are being brightened by events that combine extra virgin olive oil with artistic and cultural expressions.