World
60 Minutes, the most successful program in U.S. television history, will delve into the adulteration of extra virgin olive oil in Italy and mafia involvement in the agricultural sector. With an average audience of 12.2 million, the broadcast will draw unprecedented attention to the issue of olive oil quality and authenticity.
See Also:The World’s Best Olive Oils, Official NYIOOC Ranking
The segment, which will air Sunday, January 3 at 7:30 PM Eastern Time (00:30 UTC) features a look by CBS News correspondent Bill Whitaker at the Carabinieri unit of tasters trained to detect counterfeit oils. “They can tell at first sip whether extra virgin been diluted with cheap sunflower oil or canola,” Whitaker says.
In its vigorous effort to defend Italian extra virgin olive oil that has proved to be “a favorite target of the agromafia,” 60 specially trained officers make up the tasting panel and 1,100 more are in the field conducting investigations into food fraud throughout the country, the report says. “We can call ourselves the FBI of food,” Sergio Tirro of the Carabinieri tells Whitaker.
Last month a massive fraud was unmasked by the State Forestry Corps, and the Anti-Mafia Directorate of Bari, which discovered that 7,000 tons of olive oil sold as ‘100% Italian’ extra virgin olive oil were actually blended oils from non-EU countries such as Syria, Turkey, Morocco and Tunisia.
See Also:Articles on Olive Oil Fraud
The oil was sold on the Italian and international markets labeled ‘100 percent Italian’ with a value estimated to be in the “tens of millions of euros,” according to the Forestry Corps.
Italian extra virgin olive oil commands a premium price in markets around the world due to the longstanding prestige of the brand. The 60 Minutes segment is the latest in a series of widely publicized examinations of criminal activities exploiting the perceived value of ‘Made in Italy’ food products.
More articles on: Italy, Made in Italy, olive oil adulteration
Feb. 29, 2024
Authorities Identify Xylella Strain Infecting Vines, Almonds in Puglia
The new variant was detected in a region already severely affected by Xylella fastidiosa pauca.
May. 1, 2024
Festival to Celebrate Mediterranean Tastes, EVOO in Cilento
The Olivitalymed event runs from May 4th to 6th and will bring together producers, policymakers and enthusiasts for tastings, conferences and discussion.
Mar. 14, 2024
Authorities in Puglia Confirm Culprit in Olive Tree Devastation
Officials rebuffed a recent study that implied Xylella fastidiosa was not mainly responsible for the millions of ravaged trees.
Jan. 3, 2024
Tuscany Announces Funds to Prevent Olive Grove Abandonment
The measures are meant to encourage growers to take care of abandoned olive trees in difficult terrains and maintain them to prevent wildfire and pest development
Jun. 6, 2024
Italian Carbon Credit Supplier Receives International Accreditation
Through the Alberami project, Italian olive farmers can generate and sell carbon credits on international markets.
Nov. 15, 2023
Trade Group Announces Olive Oil Quality Testing Initiative
Faced with low supply and high prices, the North American Olive Oil Association says it seeks to deter dishonest actors.
Mar. 19, 2024
Growers in Croatia Await Contest Results
Industry advocates and producers see the NYIOOC as a way to showcase Croatia's quality and combat adulteration and fraud.
Sep. 18, 2024
Calabrian Cooperative Emphasizes Quality While Building Economies of Scale
Seventeen olive oil producers have joined to promote Carolea extra virgin olive oils while driving down farming and milling costs.