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Athens Conference Aims to Increase Global Market Share for Greek Oils

The olive oil scientific society FILAIOS will be hosting a conference at the Athens Chamber of Commerce and Industry, at 5:00 PM tomorrow (November 16th, 2017).

Nov. 15, 2017
By Nick Tsakanikas

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The olive oil sci­en­tific soci­ety FILAIOS will be host­ing a con­fer­ence with sub­ject Finan­cial Tools, Invest­ment Pos­si­bil­i­ties and Pro­mo­tional Oppor­tu­ni­ties in the Olive Sec­tor” at the Athens Cham­ber of Com­merce and Indus­try, at 5:00 PM tomor­row (Novem­ber 16th, 2017).

We are a coun­try with a sur­plus in olive oil pro­duc­tion. We pro­duce 50 per­cent more than our inter­nal needs every year, there­fore it must find a way out to other coun­tries.- Pana­gi­o­tis Karan­to­nis, SEVITEL

Along with another meet­ing on olive oil in the food­ser­vice indus­try, the events are being con­ducted as part of the Olive Oil Day” cel­e­bra­tions.

The top­ics to be pre­sented at the con­fer­ence are:

  • Finan­cial tools for devel­op­ment ini­tia­tives, by exec­u­tives from the Bank­ing sec­tor
  • Invest­ment Oppor­tu­ni­ties to Improve Infra­struc­ture, by Pana­gi­o­tis Karan­to­nis, deputy direc­tor of SEVITEL and board mem­ber of FILAIOS
  • Pro­mo­tional Oppor­tu­ni­ties and Extro­ver­sion, by George Oikonomou, direc­tor of SEVITEL and board mem­ber of FILAIOS
  • Exhi­bi­tions, a Mar­ket­ing Tool for Olive Prod­ucts, by Nikos Choudalakis, CEO of FORUM AE

Pana­gi­o­tis Karan­to­nis, the deputy direc­tor of SEVITEL made the fol­low­ing state­ment on the need to improve the posi­tion­ing of Greek olive oils in the global mar­ket:

We are a coun­try with a sur­plus in olive oil pro­duc­tion. We pro­duce 50 per­cent more than our inter­nal needs every year, there­fore it must find a way out to other coun­tries.

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Until now, this way was found by in-bulk exports to Italy, but this is an unsta­ble bal­ance of the mar­ket, firstly, because this way Ital­ians con­trol the Greek mar­ket and the prices of the pro­duc­ers and sec­ond, new mar­kets are grad­u­ally devel­oped from which they can sup­ply bulk olive oil.

For exam­ple, Spain and Tunisia are two com­pet­i­tive coun­tries for Greece, at least in vol­umes, with large pro­duc­tion abil­i­ties, espe­cially Spain which is the largest olive oil pro­ducer glob­ally with 2 mil­lion tons per year and Tunisia with sig­nif­i­cant invest­ments in the olives and olive oil sec­tor. Both of them have an advan­tage against Greece in pro­duc­tion costs.

To face this dis­ad­van­tage, we must improve and pro­mote our qual­ity, in order to obtain a larger mar­ket share in the global mar­ket for the stan­dard­ized prod­uct.

Con­sid­er­ing the coun­tries that do not pro­duce but only con­sume olive oil, like the north­ern Euro­pean coun­tries, Canada, Japan, Rus­sia and coun­tries that pro­duce less than they con­sume, there­fore they import olive oil like the USA, these mar­kets are esti­mated to be con­sum­ing more than 700,000 tons of stan­dard­ized olive oil annu­ally.

In this mar­ket, we are claim­ing a share that, if it reaches 10 to 15 per­cent, we will add up to 100,000 tons of stan­dard­ized olive oil per year. Then, the depen­dence from the Ital­ian mar­ket and con­di­tions in the global olive oil pro­duc­tion will enable us to invest in a safer future.

If we don’t improve our global mar­ket share, we will have to face huge sur­plus dur­ing peri­ods of large pro­duc­tions in Spain and Tunisia that will nail our prices, like we saw over the last years when the price for extra vir­gin olive oil dropped below €2, because of Spain’s large pro­duc­tion that reached 1.8 mil­lion tons. For Greece, qual­ity is the safety net we can pro­vide for the future of the prod­uct.”

More details about the sched­ule of the con­fer­ence can be found here.





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