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New World proÂducÂers are chalÂlengÂing the International Olive Council stanÂdard and proposÂing new testÂing methÂods, with experts like Aris Kefalogiannis supÂportÂing stricter evalÂuÂaÂtion criÂteÂria for extra virÂgin olive oil. Efi Christopoulou and Panagiotis Konstantinou emphaÂsize the imporÂtance of improvÂing qualÂity stanÂdards and careÂful evalÂuÂaÂtion to proÂtect the integrity of olive oil in the marÂket, while conÂsidÂerÂing regional difÂferÂences and conÂductÂing national research.

Aris Kefalogiannis
In the U.S. International Trade Commission, report, and elseÂwhere, New World proÂducÂers are chalÂlengÂing the effecÂtiveÂness of the existÂing the International Olive Council stanÂdard, and supÂportÂing the adopÂtion of new testÂing methÂods such as pyropheoÂphytins (PPPs) and 1,2‑diacylglycerol (DAGs). Olive Oil Times asked three promiÂnent experts whether or not Greece would want to supÂport such modÂiÂfiÂcaÂtions of the interÂnaÂtional stanÂdard.
Aris Kefalogiannis, CEO of Gaea Products SA
We welÂcome the idea of higher qualÂity stanÂdards and stricter evalÂuÂaÂtion criÂteÂria for the catÂeÂgory of extra virÂgin olive oil. Eighty-two per cent of Greek olive oil proÂducÂtion is extra virÂgin and within this perÂcentÂage the majorÂity would still qualÂify as such even if we applied stricter criÂteÂria. We believe that a new stricter stanÂdard should be the result of careÂful evalÂuÂaÂtion and could include these testÂing methÂods or other new methÂods. We believe that stanÂdards like the ones proÂposed by the Extra Virgin Alliance could safeÂguard both the qualÂity of the prodÂuct and the conÂsumer.
Efi Christopoulou, European Commission and International Olive Council chemÂiÂcal and senÂsory testÂing expert
The IOC Trade Standard has specÂiÂfied qualÂity and purity criÂteÂria in order to improve the qualÂity of olive oil and to proÂtect it from adulÂterÂation with other vegÂetable oils. Since its iniÂtial adopÂtion, it has been subÂjected to a numÂber of modÂiÂfiÂcaÂtions, based on the new demands of the marÂket and new develÂopÂments in the sciÂenÂtific secÂtor. The groups of expert chemists who work on this secÂtor and the results of their research are included in or modÂify the International Standards. As far as I am conÂcerned, any tightÂenÂing of qualÂity criÂteÂria in the IOC Trade Standard aims to improve the qualÂity of olive oils on the marÂket and proÂmotes all high qualÂity olive oils from any olive oil proÂducÂing counÂtry they come.
Panagiotis Konstantinou, Director of OLITECN, International Olive Council recÂogÂnized chemÂiÂcal testÂing labÂoÂraÂtory
Reducing the limÂits of EC 2568/91 in order to ensure qualÂity would work only if cerÂtain conÂdiÂtions are met. We have to choose very careÂfully which paraÂmeÂters and which limÂits will be modÂiÂfied and any modÂiÂfiÂcaÂtion should not conÂdemn olive oils, which due to regional difÂferÂences, may exhibit higher valÂues. For examÂple, olive oils from the westÂern part of Messinia and the island of Zakynthos tend to have natÂuÂrally occurÂring levÂels of eryÂthroÂdiol and uvaol higher than the IOC limÂits. Extensive national research needs to be conÂducted on the charÂacÂterÂisÂtics of Greek olive oil in order to know which chemÂiÂcal paraÂmeÂters and to which level we, as a counÂtry, can agree to be modÂiÂfied so that high qualÂity olive oils are not disÂqualÂiÂfied. But most imporÂtantly for me, it is the enforceÂment of the curÂrent regÂuÂlaÂtion which matÂters but which unforÂtuÂnately is not always the case.