` Olivier Baussan's Première Pression - Olive Oil Times

Olivier Baussan's Première Pression

May. 10, 2011
Alice Alech

Recent News

Anyone in Paris can now buy good qual­ity Provençal olive oil from six ded­i­cated olive oil shops in the cap­i­tal. At Première Pression Provençal, (First Pressed Provence) cus­tomers dis­cover the lesser known olive regions of the Provence, expe­ri­ence the nuances of vert, noire et mûr (green black and ripe) olive oil from thirty two Provençal pro­duc­ers, and can even com­pose their own vari­a­tions of olive oil.

At the helm of this new enter­prise is Olivier Baussan cre­ator of the suc­cess­ful nat­ural cos­metic com­pany L’Occitane. Baussan, also the cre­ator of the Mediterranean spe­cialty retailer Olivier &Co, has always loved olive oil. Now he wants to share that pas­sion and his own Provençal cul­ture while pro­vid­ing a new out­let for olive pro­duc­ers to sell their fine extra vir­gin oils.

It’s a wel­come boost for olive oil pro­duc­ers in the south of France. Although the qual­ity of French olive oil is widely regarded among the best in the world, France pro­duces much less olive oil than com­peti­tors Spain and Italy, and France processes only three per cent of its fruit for oil.

Baussan is an expert in olive oil; he has been involved in olive oil busi­ness since 1996 when he set up Oliviers & Co. His sup­pli­ers, mostly from France, Spain and Italy were small fam­i­lies and coop­er­a­tives who fol­lowed pre­cise meth­ods of cul­ti­va­tion and pro­duc­tion. When he left the com­pany eight years ago, Oliviers & Co boasted 85 shops world wide.

He cre­ated L’Eco Musée de l’olivier in Volx in Upper Provence in 2006, a museum ded­i­cated to Mediterranean olive farm­ing and tra­di­tional lifestyle. Using inter­ac­tive and audio­vi­sual tools, vis­i­tors learn all about olive oil cul­ture and also get a chance to taste dif­fer­ent olive oils and prod­ucts. Baussan opened the first Premiere Pression shop at the museum in his native Provence.

He says the olive trees of the Provence make up more than the land­scape. They are the sub­stance for the sto­ries of men and women who live in har­mony with the land. It’s shar­ing these encoun­ters and the desire to cre­ate ties that drove me to the olive fields in search of deli­cious dis­cov­er­ies.”

Related News

Feedback / Suggestions