`Campaign for Spanish Olive Oil in Mexico City - Olive Oil Times

Campaign for Spanish Olive Oil in Mexico City

Oct. 14, 2012
Naomi Tupper

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Eight of Mexico City’s most pres­ti­gious restau­rants will cre­ate deli­cious dishes fea­tur­ing Spanish extra vir­gin olive oil as the star in this month’s fes­ti­val, which is part of the pro­mo­tional cam­paign for olive oil from Spain in 2012.

Chefs from the cho­sen restau­rants will design a unique menu with olive oil as the main ingre­di­ent, with the menus said to include such del­i­ca­cies as snook infused in olive oil and scram­bled eggs served with olive oil bathed pota­toes, in addi­tion to tra­di­tional Mediterranean recipes. The high­light of the 2012 pro­gram for culi­nary enthu­si­asts will be the par­tic­i­pa­tion of Chef Daniel Oyadia, who is the face of the cam­paign, and one of the most impor­tant influ­ences on the Mexican culi­nary scene at the moment.

Chef Oyadia is seen to be among the most suc­cess­ful Mexican chefs of his gen­er­a­tion, with two restau­rants in Mexico City, a cater­ing ser­vice, his own brands of wine and tequila, a super­mar­ket salad line and a curio mar­ket to his name, all at only 29 years of age. Chef Oyadia will be devel­op­ing deli­cious dishes fea­tur­ing olive oil at his restau­rants Xanto and Paxia, as well as offer­ing cook­ing work­shops focus­ing on the prod­uct through­out the event.

In addi­tion to culi­nary pro­mo­tion through restau­rants, there will be a heavy empha­sis on pub­li­ciz­ing the health advan­tages of olive oil, as well as mak­ing the gen­eral pub­lic aware of its ver­sa­til­ity in the kitchen. Olive oil tast­ing oppor­tu­ni­ties will also be pro­vided until December 9 in major super­mar­kets through­out Mexico City, Guadalajara and Monterrey, giv­ing con­sumers a chance to try a range of olive oils from around Spain.

Mexico is an impor­tant export des­ti­na­tion for Spanish olive oil and seen to have great poten­tial as an emerg­ing mar­ket, with 80 per­cent of its olive oil imported from Spain. It is hoped that increased edu­ca­tion and pro­mo­tion will result in a higher demand for the Spanish prod­uct.

The cam­paign is spon­sored by the ICEX (The Spanish Institute for Foreign Trade), the Interprofesional del Aceite de Oliva Español and ASOLIVA (The Spanish Association of Industry and Commercial Exportation of Olive Oil).

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