S. America

Chile's First Olive Oil Guide Launched in Santiago

Guía Oliva 2019 reviews and rates extra virgin and flavored olive oils that are sold in Chile.

Oct. 17, 2019
By Daniel Dawson

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The first Chilean guide­book high­light­ing the country’s best extra vir­gin and fla­vored olive oils went on sale ear­lier this week.

Guía Oliva 2019 fea­tures local olive oils that received a min­i­mum score of 65 points out of 100 by the authors.

We are very happy with the imme­di­ate effects of the event. Peo­ple seem to be very inter­ested in the guide.- Car­ola Düm­mer Med­ina, co-author of Guía Oliva 2019

For us, the main thing was to bring good olive oils to the con­sumers,” co-author Car­ola Düm­mer Med­ina told Olive Oil Times.

The feed­back we got from the pro­duc­ers fea­tured in the guide this year has also been amaz­ing,” she added. They really appre­ci­ate that we are mak­ing this tool for con­sumers to under­stand olive oil and to help them choose good brands.”

See more: Olive Oil Books

Düm­mer Med­ina and fel­low author Ali­cia Moya Valen­zuela — both judges at the NYIOOC World Olive Oil Com­pe­ti­tion — hosted a launch party this week in San­ti­ago to coin­cide with the pub­li­ca­tion of the book.

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It was a big event with a lot of olive oil,” Düm­mer Med­ina said. We invited all of the pro­duc­ers who took part in the guide. It was maybe 80 to 100 peo­ple who were from the indus­try, includ­ing pro­duc­ers and retail­ers.”

The duo also invited mem­bers of the pub­lic to reg­is­ter on their web­site and decided to host the event at a shop­ping mall in Chile’s cap­i­tal. This allowed curi­ous passersby to enter and sam­ple some local oils, of which they may pre­vi­ously not have been aware. Over­all, 180 peo­ple attended the launch event, Düm­mer Med­ina said.

Düm­mer Med­ina and Moya Valen­zuela say they are on a mis­sion to pro­mote local olive oils in Chile. The diverse South Amer­i­can coun­try is the sec­ond-largest pro­ducer of olive oil in the Amer­i­cas after Argentina, but con­sump­tion remains very low.

The duo believe that olive oil edu­ca­tion is key in pro­mot­ing con­sump­tion and hope events such as their book launch, as well as future events that are planned in dif­fer­ent parts of Chile, will raise their com­pa­tri­ots’ aware­ness of the high-qual­ity olive oil being pro­duced through­out the coun­try.

We are very happy with the imme­di­ate effects of the event,” Düm­mer Med­ina said. Peo­ple seem to be very inter­ested in the guide.”

She added that orders are already com­ing in from San­ti­ago as well as the rest of the coun­try. Soon the book will go on sale in olive oil retail loca­tions and spe­cialty food stores as well. For now, it can be pur­chased directly from their web­site.

How­ever, the Düm­mer Med­ina and Moya Valen­zuela are not rest­ing on their lau­rels yet.

In total, 69 pro­duc­ers sub­mit­ted olive oils to be judged and included in the book this year. Com­bin­ing their events with pub­lic­ity in local media, the two experts hope next year’s edi­tion will include even more oils, both locally pro­duced and imported ones.

We really want to make this project a long-time thing,” Düm­mer Med­ina said. We’ve already started work­ing on next year’s edi­tion.”


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