S. America

Chile's First Olive Oil Guide Launched in Santiago

Guía Oliva 2019 reviews and rates extra virgin and flavored olive oils that are sold in Chile.

Oct. 17, 2019
By Daniel Dawson

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The first Chilean guide­book high­light­ing the country’s best extra virgin and fla­vored olive oils went on sale ear­lier this week.

Guía Oliva 2019 fea­tures local olive oils that received a min­i­mum score of 65 points out of 100 by the authors.

We are very happy with the imme­di­ate effects of the event. People seem to be very inter­ested in the guide.- Carola Dümmer Medina, co-author of Guía Oliva 2019

“For us, the main thing was to bring good olive oils to the con­sumers,” co-author Carola Dümmer Medina told Olive Oil Times.

“The feed­back we got from the pro­duc­ers fea­tured in the guide this year has also been amaz­ing,” she added. “They really appre­ci­ate that we are making this tool for con­sumers to under­stand olive oil and to help them choose good brands.”

See more: Olive Oil Books

Dümmer Medina and fellow author Alicia Moya Valenzuela — both judges at the NYIOOC World Olive Oil Competition — hosted a launch party this week in Santiago to coin­cide with the pub­li­ca­tion of the book.

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“It was a big event with a lot of olive oil,” Dümmer Medina said. “We invited all of the pro­duc­ers who took part in the guide. It was maybe 80 to 100 people who were from the indus­try, includ­ing pro­duc­ers and retail­ers.”

The duo also invited mem­bers of the public to reg­is­ter on their web­site and decided to host the event at a shop­ping mall in Chile’s cap­i­tal. This allowed curi­ous passersby to enter and sample some local oils, of which they may pre­vi­ously not have been aware. Overall, 180 people attended the launch event, Dümmer Medina said.

Dümmer Medina and Moya Valenzuela say they are on a mis­sion to pro­mote local olive oils in Chile. The diverse South American coun­try is the second-largest pro­ducer of olive oil in the Americas after Argentina, but con­sump­tion remains very low.

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The duo believe that olive oil edu­ca­tion is key in pro­mot­ing con­sump­tion and hope events such as their book launch, as well as future events that are planned in dif­fer­ent parts of Chile, will raise their com­pa­tri­ots’ aware­ness of the high-qual­ity olive oil being pro­duced through­out the coun­try.

“We are very happy with the imme­di­ate effects of the event,” Dümmer Medina said. “People seem to be very inter­ested in the guide.”

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She added that orders are already coming in from Santiago as well as the rest of the coun­try. Soon the book will go on sale in olive oil retail loca­tions and spe­cialty food stores as well. For now, it can be pur­chased directly from their web­site.

However, the Dümmer Medina and Moya Valenzuela are not rest­ing on their lau­rels yet.

In total, 69 pro­duc­ers sub­mit­ted olive oils to be judged and included in the book this year. Combining their events with pub­lic­ity in local media, the two experts hope next year’s edi­tion will include even more oils, both locally pro­duced and imported ones.

“We really want to make this project a long-time thing,” Dümmer Medina said. “We’ve already started work­ing on next year’s edi­tion.”