The first Chilean guidebook highlighting the country’s best extra virgin and flavored olive oils went on sale earlier this week.
Guía Oliva 2019 features local olive oils that received a minimum score of 65 points out of 100 by the authors.
We are very happy with the immediate effects of the event. People seem to be very interested in the guide.
“For us, the main thing was to bring good olive oils to the consumers,” co-author Carola Dümmer Medina told Olive Oil Times.
“The feedback we got from the producers featured in the guide this year has also been amazing,” she added. “They really appreciate that we are making this tool for consumers to understand olive oil and to help them choose good brands.”See Also: Olive Oil Books
Dümmer Medina and fellow author Alicia Moya Valenzuela — both judges at the NYIOOC World Olive Oil Competition — hosted a launch party this week in Santiago to coincide with the publication of the book.
“It was a big event with a lot of olive oil,” Dümmer Medina said. “We invited all of the producers who took part in the guide. It was maybe 80 to 100 people who were from the industry, including producers and retailers.”
The duo also invited members of the public to register on their website and decided to host the event at a shopping mall in Chile’s capital. This allowed curious passersby to enter and sample some local oils, of which they may previously not have been aware. Overall, 180 people attended the launch event, Dümmer Medina said.
Dümmer Medina and Moya Valenzuela say they are on a mission to promote local olive oils in Chile. The diverse South American country is the second-largest producer of olive oil in the Americas after Argentina, but consumption remains very low.
The duo believe that olive oil education is key in promoting consumption and hope events such as their book launch, as well as future events that are planned in different parts of Chile, will raise their compatriots’ awareness of the high-quality olive oil being produced throughout the country.
“We are very happy with the immediate effects of the event,” Dümmer Medina said. “People seem to be very interested in the guide.”
She added that orders are already coming in from Santiago as well as the rest of the country. Soon the book will go on sale in olive oil retail locations and specialty food stores as well. For now, it can be purchased directly from their website.
However, the Dümmer Medina and Moya Valenzuela are not resting on their laurels yet.
In total, 69 producers submitted olive oils to be judged and included in the book this year. Combining their events with publicity in local media, the two experts hope next year’s edition will include even more oils, both locally produced and imported ones.
“We really want to make this project a long-time thing,” Dümmer Medina said. “We’ve already started working on next year’s edition.”