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Tunisia is expectÂing a record olive oil seaÂson with up to 500,000 metÂric tons of outÂput, which would benÂeÂfit the econÂomy and solidÂify its posiÂtion as a top global proÂducer. Despite the potenÂtial for a bumper crop, Tunisia faces chalÂlenges in increasÂing the share of packÂaged olive oil exports and navÂiÂgatÂing a softer global marÂket due to increased supÂply from other Mediterranean counÂtries.
Tunisia is poised for a hisÂtoric olive oil seaÂson, with proÂducÂers foreÂcastÂing up to 500,000 metÂric tons of outÂput — about 50 perÂcent more than last year — thanks mainly to well-timed rains. The bumper crop would cement the North African nation’s staÂtus among the world’s leadÂing olive oil proÂducÂers and proÂvide a welÂcome lift to its fragÂile econÂomy, accordÂing to a report from Arab News.
Najah Saidi Hamed, head of the country’s Olive Producers Chamber, said the harÂvest outÂlook reflects favorÂable rainÂfall patÂterns and fruit set across major growÂing regions. A final tally near 500,000 tons would be a record for Tunisia, surÂpassÂing the country’s preÂviÂous best camÂpaigns.
Olive oil is Tunisia’s flagÂship agriÂculÂtural export and a cruÂcial source of forÂeign curÂrency. In recent years, the secÂtor has genÂerÂated record export revÂenues, even as most shipÂments left the counÂtry in bulk rather than branded botÂtles — an issue polÂiÂcyÂmakÂers and proÂducÂers conÂtinue to address, accordÂing to Reuters.
Independent indusÂtry analyÂses also point to a record crop for 2025/26, with estiÂmates rangÂing from 400,000 to 500,000 tons as orchards rebound from prior drought stress.
Historically, Tunisia’s largest modÂern harÂvests have occurred in the 2019/20 camÂpaign, widely cited by the International Olive Council at around 440,000 tons. That benchÂmark underÂscores how excepÂtional a 500,000-ton outÂcome would be.
Tunisia rouÂtinely ranks among the world’s top olive-oil exporters. Even amid recent price volatilÂity, export valÂues have remained subÂstanÂtial, highÂlightÂing the sector’s imporÂtance to the trade balÂance. A larger crop typÂiÂcally supÂports higher export volÂumes, though global prices will influÂence total revÂenue.
A supÂply rebound across the Mediterranean — espeÂcially in Spain — has presÂsured interÂnaÂtional prices, meanÂing Tunisia will have to navÂiÂgate a softer global marÂket, Reuters reported on the EU olive oil supÂply.
Despite progress, the share of packÂaged (botÂtled and branded) Tunisian olive oil remains modÂest comÂpared with bulk shipÂments, limÂitÂing value capÂture for local proÂducÂers. Government and indusÂtry iniÂtiaÂtives conÂtinue to focus on increased botÂtling, marÂketÂing, and marÂket diverÂsiÂfiÂcaÂtion (Olive Oil Times).
Harvest foreÂcasts remain weather-senÂsiÂtive until milling wraps up. Tunisia’s groves also folÂlow the olive tree’s natÂural alterÂnate-bearÂing (on/off) cycle, which can swing proÂducÂtion from year to year. Still, with wideÂspread reports of abunÂdant fruit and adeÂquate rainÂfall, proÂducÂers are cauÂtiously optiÂmistic that 2025/26 will be a high-water mark.
If Tunisia delivÂers around 500,000 tons of olive oil in 2025/26, the counÂtry would set a new national proÂducÂtion record, reinÂforcÂing its posiÂtion among the top global supÂpliÂers and offerÂing a timely boost to export earnÂings. The next chalÂlenge will be conÂvertÂing this bumper harÂvest into susÂtainÂable income by balÂancÂing bulk sales with higher-value packÂaged exports and manÂagÂing potenÂtial price presÂsures in global marÂkets.
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