`Flos Olei Selects 'Colli Etruschi' as EVOO of the Year

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Flos Olei Selects 'Colli Etruschi' as EVOO of the Year

Jan. 12, 2014
Luciana Squadrilli

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Ital­ian PDO Tus­cia by Selects Colli Etr­uschi was awarded The Best Extra Vir­gin Olive Oil of the Year.

In its fifth edi­tion under the title of Flos Olei” — for­merly pub­lished as Guida all’Ex­travergine by a dif­fer­ent pub­lish­ing house – Marco Oreg­gia’s guide was pre­sented to the press and pub­lic in Rome last month. Writ­ten in both Ital­ian and Eng­lish, the guide offers a com­pre­hen­sive overview of world­wide olive oil pro­duc­tion, prov­ing to be a valu­able tool for extra vir­gin enthu­si­asts, informed con­sumers, buy­ers and mer­chants.

Show­cased prod­ucts and farms hail not only from the major pro­duc­ing coun­tries like Italy, Spain and Greece, but also from other Mediter­ranean coun­tries such as Croa­tia, France, Slove­nia and Morocco and from new areas such as Argentina, Chile, South Africa, Aus­tralia and New Zealand. Some are switch­ing from being (rel­a­tively new) con­sumers to becom­ing pro­duc­ers: among them, Japan, Brazil and Peru.

Jour­nal­ist and food critic Marco Oreg­gia is pub­lisher and edi­tor of the book. He explains: Flos Olei has become a point of ref­er­ence for all those work­ing in the sec­tor – and our guide is grow­ing year by year. For the 2014, edi­tion we decided to show­case the most impor­tant 500 com­pa­nies in the world, describ­ing 703 labels and 47 coun­tries, with Switzer­land and Ukraine as new entries. In addi­tion, the accu­rate intro­duc­tion offers use­ful infor­ma­tion to both experts and novices who want to get to know this won­der­ful prod­uct.”

As the authors point out, among the high­lights of this edi­tion of the guide, and of the launch event that took place in Rome on the 1st Decem­ber, there is a par­tic­u­lar focus on busi­ness. In fact, 60 farms from dif­fer­ent coun­tries and many other Ital­ian food crafts­men pre­sented their prod­ucts at the event itself.

Flos Olei is also impor­tant for those who buy olive oil,” said Laura Marinelli, edi­tor of the guide, jour­nal­ist and expert taster, as demon­strated by the fact that buy­ers from major mar­kets such as the UK, Hol­land, Swe­den, Ukraine, USA and Japan took part in the event. The rep­u­ta­tion of our guide is a real endorse­ment, and more and more cus­tomers con­sult it before decid­ing on a pur­chase.”

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An in-depth analy­sis of the global extra vir­gin mar­ket is also pro­posed, high­light­ing the present sit­u­a­tion char­ac­ter­ized by the exten­sion of the pro­duc­tion bor­ders and a ten­dency toward free trade. This may involve a num­ber of prob­lems due to the lack of a trans­par­ent leg­is­la­tion within the Euro­pean Com­mu­nity and in the rest of the world, even though new norms about the ori­gin, label­ing and the intro­duc­tion of new anti-fraud chem­i­cal para­me­ters were approved and intro­duced in many coun­tries.

The guide sup­plies his­tor­i­cal and cul­tural infor­ma­tion and pro­duc­tion data. Italy and Spain are ana­lyzed in detail and sub­di­vided into regions, while every pro­duc­ing coun­try has a ded­i­cated fact sheet to intro­duce the local olive grow­ing back­ground.

Each of the selected 500 farms also has a ded­i­cated page about its his­tory, grow­ing and milling tech­niques. The book also pro­vides details of the best prod­ucts selected by a panel of tasters, includ­ing notes about oil tast­ing and gas­tro­nomic matches.

As in pre­vi­ous edi­tions, the guide also fea­tures The Best 20,” the rank­ing of the best com­pa­nies and labels divided into cat­e­gories. This year there was a spe­cial recog­ni­tion in mem­ory of the Ital­ian jour­nal­ist and food writer Cristina Tili­a­cos, who sadly passed away few years ago. An award was attrib­uted to the super­mar­ket chain owned by Fozzy Group in Ukraine.

The Farm of the Year was De Carlo, which has pro­duced extra vir­gin olive oil in Apu­lia since the 17th cen­tury. Emerg­ing Farms were Le Tre Colonne, from Italy, and Finca La Torre from Spain. The Fron­tier Farm award – mak­ing olive oil in far­away lands or with an avant-garde spirit – went to Noan Olive Oil, which pro­duces extra vir­gin in Thes­saly, Greece. Their phil­an­thropic project involves local olive grow­ers sup­port­ing edu­ca­tional activ­i­ties for dis­ad­van­taged chil­dren and teenagers. The Made with Love” Farms (high-qual­ity farms show­ing spe­cial care and pas­sion for their activ­ity) were Fran­toio Romano from Italy and Mor­gen­ster Wine and Olive Estate from South Africa. Ital­ian PDO Tus­cia by Selects Colli Etr­uschi was awarded The Best Extra Vir­gin Olive Oil of the Year.


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