The event aims to gather people from olive-producing regions from around the world to encourage friendship and cooperation.
The Croatian island of Brač will host the 1st World Championship in Olive Picking from October 19 to 22, 2017, organized by Postira’s Tourist Board and local partners. The event aims to promote Postira as an olive destination and encourage friendship and cooperation among olive-producing regions worldwide, with teams competing to pick the most kilograms of olives using hand picking techniques.
The Croatian island of Brač is set to host the 1st World Championship in Olive Picking in October.
An initiative of Postira’s Tourist Board, in cooperation with the Postira Agricultural Cooperative and Aldura Sport – a local outdoor adventure company, the competition will take place from October 19 to 22, 2017.
The event is being promoted less as a competition and more as an initiative to gather people from olive-producing regions from around the world to encourage friendship and cooperation. Participants will be provided a stand where they can present their own olive products, and educational trips around the island will be organized.
Ivana Jelinčić, director of Postira’s Tourist Board, told Olive Oil Times that the objective of the event is “to promote Postira as an olive destination where a completely natural, healthy and high-quality olive oil is produced in accordance with centuries-old traditions and high-quality standards.”
The participating teams from each country will be made up of four members: two men and two women and the olives will be picked using hand picking techniques only, which can include the use of hand rakes. The winning team that picks the most kilograms of fruit will be awarded medals and prizes provided by local manufacturers.
The setting will be the picturesque 16th-century port village of Postira located on the northern coast of the island. The island of Brač has a centuries-long history of olive cultivation and several local producers have won international awards for the high quality of their extra virgin olive oil.
Besides the competition, a series of educational workshops, lectures, tastings and entertainment are being organized, including visits to the eco-ethno village of Dol and other excursions on the island of Brač.
“So far we have teams ready to participate from Croatia, Italy, Slovenia, Montenergo and the Netherlands,” Jelinčić added. “But we would like to have participants from other Mediterranean countries like Spain, Portugal, Greece, and France, but of course people from all countries are welcome.”
More articles on: Croatia, culture, olive oil exhibitions
Nov. 11, 2025
The Mission to Preserve Traditional Table Olive Recipes
Three researchers and communicators launched the Olives Around the Table initiative to collect traditional recipes from 20 Mediterranean countries for a digital archive.
Jan. 28, 2026
From Ancient Olive Trees to Michelin Recognition, Croatian Producers Redefine Agritourism
Croatian producers Nives and Goran Morović restored a 400-year-old olive grove on Dugi Otok, producing award-winning extra virgin olive oils and creating an estate recently recognized with three Michelin Keys.
Oct. 28, 2025
Olive Oil Train Enlivens 'Frantoi Aperti' in Umbria
The annual Frantoi Aperti celebration is underway in Umbria, where vintage railcars and guided tastings are adding new momentum to one of Italy’s most beloved olive oil events.
Aug. 5, 2025
Discover the Versatility and Nutritional Value of Greek Rusks
Paximadi, comprising carbohydrates and fiber, is the unsung hero of Greek summer cuisine, the key ingredient to making healthy small meals in no time.
Mar. 7, 2025
Small Croatian Town Already Boasts Four 2025 NYIOOC Winners
Home to just 4,100 people, the municipality of Pakoštane is already home to four of the best extra virgin olive oils in the world.
Apr. 29, 2025
Croatian Olive Growers Celebrate Their Historic Success
Croatian olive oil producers achieved major success at 2025 NYIOOC, earning 125 awards, surpassing major Mediterranean countries.
Jan. 28, 2026
How Extra Virgin Olive Oil Elevates Traditional Neapolitan Pizza
One of the world's most celebrated pizza makers, Salvatore Salvo of Pizzeria Salvo in Naples shares his insights on pairing pizza and extra virgin olive oil.
Oct. 8, 2025
New ‘Ultra Virgin’ Label Aims to Unite Dalmatia’s Olive Oil Elite
Dalmatia’s top producers have joined forces to establish Ultra Virgin, a new quality category that rewards olive oils exceeding extra virgin criteria in chemical and sensory standards.