`EVOO Consumption in Italy Predicted to Grow Even As Consumer Spending Falls


EVOO Consumption in Italy Predicted to Grow Even As Consumer Spending Falls

Jul. 7, 2020
Paolo DeAndreis

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Extra vir­gin olive oil con­sump­tion in Italy is esti­mated to grow by six per­cent over the next 10 years, accord­ing to a newly released report from the Ital­ian Con­fed­er­a­tion of Agri­cul­ture (CIA) and Nomisma, a mar­ket research con­sul­tancy.

The increased demand for the prod­uct comes even as con­sumer spend­ing is expected to con­tract by 10 per­cent over the next three decades. This decrease will mir­ror Italy’s pop­u­la­tion decline, but also demon­strates the grow­ing impor­tance of extra vir­gin olive oil for a new gen­er­a­tion of con­sumers.

The report gen­er­ally found that as the coun­try emerges from the COVID-19 pan­demic, Ital­ians have shifted their focus onto health­ier and more local food options.

Along with extra vir­gin olive oil, demand for organic prod­ucts is esti­mated to grow by 44 per­cent in the next 30 years. There has also been renewed inter­est in Made in Italy” prod­ucts, includ­ing olive oil, pasta, fruits, veg­eta­bles and wine.

While com­pil­ing the report, Nomisma said that they sur­veyed a rep­re­sen­ta­tive sam­ple of 1,500 Ital­ian con­sumers about their post-pan­demic shop­ping habits.

Based on the results of the sur­vey, the coun­try’s lock­down had a pro­found impact on the way Ital­ians said they were eat­ing and pur­chas­ing food.

Over­all con­sumer spend­ing has dipped by 22 per­cent in Italy in the first four months of the year, but food sales grew by six per­cent in April and five per­cent in the first months of the year.

Sixty per­cent of respon­dents said that as a result of the pan­demic, they pre­ferred to buy food from local sources.

Mean­while, 62 per­cent said that they pre­ferred to buy tra­di­tional prod­ucts com­ing from spe­cific areas of the coun­try. Over­all, 49 per­cent of respon­dents said they pur­chased prod­ucts that they con­sid­ered to be healthy.

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