` Call for Entries for Olive Oil Culture Award

News Briefs

Call for Entries for Olive Oil Culture Award

Jan. 13, 2020
By Daniel Dawson

Recent News

Entries for the eleventh edi­tion of the Agustí Serés Memo­r­ial Award, Spain’s olive oil cul­ture prize, are open and will be accepted until March 30.

The award rec­og­nizes indi­vid­ual and col­lec­tive efforts to pro­mote, share and memo­ri­al­ize olive oil cul­ture through­out Spain.

The prize aims to rec­og­nize a per­sonal or col­lec­tive work in favor of the oil cul­ture car­ried out in Spain in the last three years.- Paco Lorenzo Tapia, Olearum

The Serés San­ta­maría Fam­ily rewards the efforts of peo­ple and projects that try to pre­serve the tra­di­tion, knowl­edge and cul­ture of the olive grove and extra vir­gin olive oil in our coun­try,” Paco Lorenzo Tapia, the pres­i­dent of Olearum and one of the judges of the com­pe­ti­tion, told Olive Oil Times.

The prize aims to rec­og­nize a per­sonal or col­lec­tive work in favor of the oil cul­ture car­ried out in Spain in the last three years,” he added.

See more: Olive Oil Cul­ture News

Agustín Serés Jr. is a doc­tor by train­ing but grew up in an olive oil-pro­duc­ing fam­ily in north­east­ern Spain. His father, Agustín Serés Sr, pro­duced olive oil in a tra­di­tional mill that was typ­i­cal of time and place.


As pro­duc­tion in Spain has shifted away from small and tra­di­tional pro­duc­ers to larger, more mod­ern and super-inten­sive pro­duc­ers, Serés Jr and his fam­ily started giv­ing out the award in order to honor his father and cel­e­brate a tra­di­tional way of life for much of the coun­try.

I wanted to know the per­sonal effort that my father made could be pre­served along with our fam­ily her­itage for the enjoy­ment of oth­ers,” Serés told Olive Oil Times in a 2018 inter­view. “[I also wanted these awards] to cover a space in the cul­ture of olive oil in the Seg­rià region that has always been an olive-grow­ing region.”

The win­ner of the prize, who is decided by a three-per­son judge includ­ing Serés and Lorenzo Tapia, receives €1,000 ($1,114).

Lorenzo Tapia, who won the first edi­tion of the awards for his book about Span­ish olive oil muse­ums, said that he expects to receive between five and eight entries, but added that the exact num­ber of entries can never be pre­dicted.

Of course, on occa­sions where the can­di­da­cies do not meet suf­fi­cient require­ments, the jury has the power, ex offi­cio, to grant it to other can­di­dates,” he said. In fact, all those who work in favor of the cul­ture of oil in Spain are can­di­dates to obtain the Agustí Serés award.”

Last year, the award went to La Molienda de Rio­gordo, a fes­ti­val in the south­ern Span­ish province of Malága, where local res­i­dents cel­e­brate tra­di­tional pro­duc­tion prac­tices, hold edu­ca­tional work­shops about olive oil health ben­e­fits and cook­ing with oil as well as par­take in a vari­ety of other activ­i­ties.

It is an emi­nently cul­tural fes­ti­val that revolves around the Munic­i­pal Ethno­graphic Museum of Rio­gordo and with extra vir­gin olive oil as the main pro­tag­o­nist,” Lorenzo Tapia said. Specif­i­cally, this fes­ti­val has been devel­oped in such a way where its main attrac­tion is to be able to see, in oper­a­tion, an oil mill over 300 years old.”

Mem­bers of the town vol­un­teer to demon­strate to vis­i­tors and chil­dren how olive oil used to be made. A key com­po­nent in the judges’ unan­i­mous deci­sion to award Rio­gordo the prize was the high level of com­mu­nity involve­ment in the project.

The award-win­ning projects are a mag­nif­i­cent exam­ple that with lit­tle means, you can achieve mag­nif­i­cent and suc­cess­ful goals that exem­plify the cul­ture of olives and olive oil,” Serés Jr said.

Con­tes­tants can send a com­pleted entry form to par­tic­i­pate in the con­test.

Related News