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A Gift of Italian Olive Oil for EU Governors

Jul. 16, 2014
Luciana Squadrilli

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As Italy’s six-month Presidency of the European Union started on the 1st of July, Unaprol and the Permanent Representation of Italy to the EU decided to present a bot­tle of Italian extra vir­gin olive oil to each of the min­is­ters and ambas­sadors of the 28 mem­ber coun­tries — around 900 in all — who will join the European Parliament’s meet­ings in Brussels dur­ing the next six months.

Extra vir­gin olive oil is a dis­tinc­tive Made in Italy prod­uct rec­og­nized world­wide, as it is a rep­re­sen­ta­tion of the iden­tity and pecu­liar­ity of Italy’s dif­fer­ent areas,” Unaprol’s press note said.

One of the rea­sons for Italian extra vir­gin olive oil’s suc­cess and rep­u­ta­tion is its wide­spread bio­di­ver­sity. From North to South, one can find an array of sen­sory expres­sions giv­ing each local prod­uct dis­tinc­tive fea­tures. Wherever it is pro­duced, olive oil’s organolep­tic pro­file can change accord­ing to the olive vari­ety and terroir.

Italy counts among 350 dif­fer­ent vari­eties – more than any other coun­try in the world – and a very diver­si­fied ter­ri­to­r­ial geog­ra­phy. That’s why Italian olive oil can be so dif­fer­ent from one place to the other: from the del­i­cate oil made in Liguria with Taggiasca and Lavagnina olives to the fiercely bit­ter ones made in Umbria or Apulia with Moraiolo or Coratina, from the ele­gant extra vir­gin made with Casaliva olives around the Garda lake to the intensely tomato-scented oils made in Sicily or Latium from Tonda Iblea and Itrana.

Italian extra vir­gin olive oil rep­re­sents a wide range of aro­mas going from fresh grass to sage and mint, of green and golden hues, of sweet­ness or bit­ter­ness. Almost every vari­ety grow­ing in Italy is rich in polyphe­nol, thus being also very good for health. For these rea­sons, extra vir­gin olive oil has always been widely used in Italian cui­sine, and many peo­ple con­sider it a key char­ac­ter­is­tic of a healthy lifestyle.

Those are the rea­sons that inspired Unaprol and the Permanent Representation of Italy to choose it as a pre­cious gift, and also a pow­er­ful memento, to EU representatives.


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