` New Sunrise for an Ancient Town - Olive Oil Times

New Sunrise for an Ancient Town

Feb. 9, 2015
Aldo Pesce

Recent News

Walking through the small streets of this ancient town in the Basilicata region of Southern Italy, you can feel the joy and enthu­si­asm again, as it was in 1993, when Matera was named a World Heritage Site by UNESCO. Then, Matera, the City of Stones, whose melan­cholic beauty is rem­i­nis­cent of old times, has been cho­sen as European Capital of Culture for 2019.

An recently, Enrico Lupi, the chair­man of asso­ci­a­tion of olive oil munic­i­pal­i­ties Città dell’Olio announced at the end of a meet­ing with Matera’s Chamber of Commerce that the national assem­bly of the asso­ci­a­tion will be held here next July.

This city with its old houses carved in the rock, dat­ing back to the Palaeolithic age, with the aroma in the streets of freshly baked bread, seems to be a per­fect loca­tion for the meet­ing of the asso­ci­a­tion which pro­tects and pro­motes olive oil cul­ture and tra­di­tion. Basilicata has 15 mem­bers of Città dell’Olio.”

This city is back in the spot­light for its tra­di­tions, includ­ing its olive oil, whose taste is not as well-known as some others.

Support for the event has been expressed by Angelo Tortorelli, the pres­i­dent of the local Chamber of com­merce: The National Assembly of the Olive Oil Cities,” said Tortorelli, is an impor­tant event for a fur­ther devel­op­ment of tourism but also to raise the aware­ness of the impor­tance of healthy eat­ing and cook­ing. Gourmets and food experts will appre­ci­ate the taste of our extra vir­gin olive oil from vari­eties such as Majatica and Ogliarola.”

Got a few minutes?
Try this week's crossword.

This is an invi­ta­tion to com­pa­nies which would like to work in this direc­tion in order to strengthen the actions taken with a spe­cial focus on qual­ity,” Tortorelli added. Matera 2019, will be the European cap­i­tal of olive oil cul­ture and of healthy and gen­uine food.”

It is a magic moment for this city illu­mi­nated by the first lights of a new begin­ning in the name of olive oil tra­di­tion and its future.


Related News

Feedback / Suggestions