`New Sunrise for an Ancient Town - Olive Oil Times

New Sunrise for an Ancient Town

Feb. 9, 2015
Aldo Pesce

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Walking through the small streets of this ancient town in the Basilicata region of Southern Italy, you can feel the joy and enthu­si­asm again, as it was in 1993, when Matera was named a World Heritage Site by UNESCO. Then, Matera, the City of Stones, whose melan­cholic beauty is rem­i­nis­cent of old times, has been cho­sen as European Capital of Culture for 2019.

An recently, Enrico Lupi, the chair­man of asso­ci­a­tion of olive oil munic­i­pal­i­ties Città dell’Olio announced at the end of a meet­ing with Matera’s Chamber of Commerce that the national assem­bly of the asso­ci­a­tion will be held here next July.

This city with its old houses carved in the rock, dat­ing back to the Palaeolithic age, with the aroma in the streets of freshly baked bread, seems to be a per­fect loca­tion for the meet­ing of the asso­ci­a­tion which pro­tects and pro­motes olive oil cul­ture and tra­di­tion. Basilicata has 15 mem­bers of Città dell’Olio.”

This city is back in the spot­light for its tra­di­tions, includ­ing its olive oil, whose taste is not as well-known as some oth­ers.

Support for the event has been expressed by Angelo Tortorelli, the pres­i­dent of the local Chamber of com­merce: The National Assembly of the Olive Oil Cities,” said Tortorelli, is an impor­tant event for a fur­ther devel­op­ment of tourism but also to raise the aware­ness of the impor­tance of healthy eat­ing and cook­ing. Gourmets and food experts will appre­ci­ate the taste of our extra vir­gin olive oil from vari­eties such as Majatica and Ogliarola.”


This is an invi­ta­tion to com­pa­nies which would like to work in this direc­tion in order to strengthen the actions taken with a spe­cial focus on qual­ity,” Tortorelli added. Matera 2019, will be the European cap­i­tal of olive oil cul­ture and of healthy and gen­uine food.”

It is a magic moment for this city illu­mi­nated by the first lights of a new begin­ning in the name of olive oil tra­di­tion and its future.

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