`Olive Oil Council Meets in Morocco - Olive Oil Times

Olive Oil Council Meets in Morocco

Jun. 26, 2010
Daniel Williams

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By Daniel Williams
Olive Oil Times Contributor | Reporting from Barceloma

The International Olive Oil Council met this past week in Essaouira, Morocco for its 25th Extraordinary Reunion. During the four-day encounter, sig­nif­i­cant mem­bers of the inter­na­tional olive oil com­mu­nity includ­ing indus­try experts, pro­duc­ers, con­sumers, and agri­cul­tural sci­en­tists par­tic­i­pated in lively debates sur­round­ing the present value of olive oil to assess cur­rent prices as they stand against today’s con­sumer pro­files.

This past Tuesday, June 22nd the eco­nomic com­mit­tee met to share infor­ma­tion about the 2008 – 2009 and 2009 – 2010 har­vests and dis­cussed a real need to mod­ify cur­rent inter­nal and exter­nal prices through­out the world. The com­mit­tee agreed to enact any nec­es­sary changes or price mod­i­fi­ca­tions in their upcom­ing November reunion. The eco­nomic com­mit­tee also met in a group sem­i­nar set­ting that dis­cussed issues sur­round­ing the inclu­sion of an olive oil’s coun­try or region of ori­gin on bot­tle labels.

On Wednesday, the 23rd the spe­cial­ized tech­ni­cal com­mit­tees of adver­tis­ing and finance pre­sented a list of pro­mo­tional activ­i­ties which it has been actively devel­op­ing since its meet­ing in Madrid last November. In a sim­i­lar vein, var­i­ous coun­tries have already fol­lowed suit, launch­ing major adver­tis­ing cam­paigns to pro­mote olive oil at home and abroad.

The fol­low­ing day, June 24th the pres­i­dents of 18 del­e­ga­tions rep­re­sented by the IOOC met to debate the func­tion of the posi­tion of Executive Secretary. Most impor­tantly, these del­e­gates par­tic­i­pated in an assess­ment of the sur­round­ing Moroccan region that hosted the event and dis­cussed plans to fur­ther develop the olive oil indus­try in North Africa.

According to the Moroccan news­pa­per L’Economiste, the olive indus­try already occu­pies roughly 700,000 hectares of Moroccan land and gen­er­ates some 100,000 per­ma­nent jobs. To sup­ple­ment this, the Moroccan del­e­ga­tion pre­sented its own olive oil expan­sion plan, an addi­tion to the Moroccan Green Plan which out­lines steps to mod­ern­ize the olive oil sec­tor and raise the pro­duc­tion of olive oil in Morocco to some 340,000 tons yearly.

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