`Sousse, Tunisia Set to Host Third 'Med Mag Oliva' Exhibition

Africa / Middle East

Sousse, Tunisia Set to Host Third 'Med Mag Oliva' Exhibition

Jun. 1, 2015
Isabel Putinja

Recent News

The Med Mag Oliva Inter­na­tional Exhi­bi­tion of Olive, Olive Oil and Deriv­a­tives of the Olive Tree will be pre­sent­ing its third edi­tion this June in Sousse, Tunisia. Held from June 11 to 14, 2015 at the Sousse Inter­na­tional Cen­ter, the theme of this year’s edi­tion of the fair is sci­ence and tech­nol­ogy in the ser­vice of olive grow­ing.“

This is Tunisia’s biggest event related to the olive oil sec­tor, with the main objec­tives being to pro­mote com­mer­cial exchanges, share pro­duc­tion tech­nolo­gies and fos­ter part­ner­ships between sup­pli­ers.

The inter­na­tional exhi­bi­tion will include a com­pe­ti­tion, a sym­po­sium, and work­shops in sen­sory analy­sis and olive oil tast­ing, and on cer­ti­fi­ca­tion and qual­ity assur­ance.

The 2015 edi­tion will take place in the con­text of Tunisia’s record olive sea­son. Dur­ing the most recent olive har­vest, yields had increased four­fold com­pared to the pre­vi­ous sea­son, reach­ing an esti­mated 280,000 to 300,000 tons, putting Tunisia in sec­ond place after Spain.

Though this North African coun­try is a major pro­ducer of olive oil, only a small per­cent­age is con­sumed domes­ti­cally, with 60 to 70 per­cent of Tunisian olive oil exported to the Euro­pean Union, mainly to Spain and Italy. Other export mar­kets include the United States, Canada, France, Rus­sia and China.

Local pro­duc­ers hope to fur­ther increase pro­duc­tion and qual­ity and ulti­mately boost olive oil exports which cur­rently rep­re­sent 40 per­cent of the country’s agri­cul­tural exports and 10 per­cent of total exports.

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