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Regenerative agriÂculÂture, an approach increasÂingly used in the olive indusÂtry, was named one of the top ten anticÂiÂpated food trends for 2020 by Whole Foods Market. This annual report is comÂpiled by a group of over 50 Whole Foods team memÂbers who study conÂsumer prefÂerÂences and trends in the indusÂtry.
Regenerative agriÂculÂture — an approach that is increasÂingly being utiÂlized in the olive indusÂtry — was listed as one of the top ten most anticÂiÂpated and innoÂvÂaÂtive food trends for 2020 by the U.S. multiÂnaÂtional superÂmarÂket chain Whole Foods Market earÂlier this week.
This annual report is comÂpiled by a group of more than 50 Whole Foods team memÂbers, such as regional and interÂnaÂtional buyÂers as well as culiÂnary experts. The team studÂies conÂsumer prefÂerÂences when doing their research.
Regenerative agriÂculÂture, which is a conÂserÂvaÂtion and rehaÂbilÂiÂtaÂtion approach to agriÂculÂture, has been used tenÂtaÂtively in U.S. olive groves and on a wider scale in Andalusia, Spain. In Andalusia, this approach reduced soil eroÂsion by 95 perÂcent in some olive groves.
Another benÂeÂfit of this approach that focuses on topÂsoil genÂerÂaÂtion, is that it lowÂers soil temÂperÂaÂture, which creÂates a non-optiÂmal enviÂronÂment for cerÂtain pests. In addiÂtion, it reduces water evapÂoÂraÂtion and field run-off that could conÂtÂaÂmÂiÂnate water supÂplies.