Olive Tree Installation Charms and Causes Controversy in Milan

Summary

Sixteen sec­u­lar olive trees were brought to Milan’s Piazza Duomo as part of the Green Life event, designed to raise aware­ness of envi­ron­men­tal issues and sus­tain­abil­ity dur­ing Milan’s design week, cre­at­ing an oasis of green­ery in the city cen­ter. Despite con­cerns about the trees being uprooted from Puglia, the artist clar­i­fied that the trees were actu­ally removed from Spain six years ago and will be moved to more suit­able, per­ma­nent homes after the event.

Sixteen sec­u­lar olive trees popped up in the streets of Milan, just steps away from the Duomo di Milano, the majes­tic Gothic cathe­dral that sits right in the city cen­ter, by the shop­ping dis­trict.

The trees were brought to the the Piazza Duomo as part of the Green Life event, which is hosted by Rinascente, a chain of high-end depart­ment stores, in cel­e­bra­tion of Milan’s design week.

Every year at this time, what is usu­ally regarded as ​‘Italy’s fash­ion cap­i­tal’ tem­porar­ily dresses up as a hot spot for design enthu­si­asts. Hundreds of thou­sands of vis­i­tors come from all over the world to enjoy the world’s biggest design fair.

Outside of the main fur­ni­ture exhi­bi­tion a set of side events, includ­ing art, fash­ion, food, and tech­nol­ogy called Fuorisalone (lit­er­ally trans­lated as ​“out fair”), are the back­drop for the Green Life project. Launched two years ago by Rinascente, its goal to raise aware of envi­ron­men­tal issues and sus­tain­abil­ity.

This year’s design was con­ceived by Dutch artist Sabine Marcelis: a small boule­vard made up of 16 cen­tury-old olive trees arranged on white plat­forms out­side of Rinascente’s flag­ship store in Piazza Duomo.

The olive tree instal­la­tion, which cre­ates a per­fect place to enjoy a peace­ful moment of relax­ation in the shade of mon­u­men­tal olive trees, ​“pays homage to the incred­i­ble Italian veg­e­ta­tion and pro­vides an oasis of green­ery in the heart of Milan,” the orga­nizer said, adding that this set-up aims to ​“trans­form stores into ver­dant oases” and ​“help make the city more beau­ti­ful and liv­able for all its res­i­dents and daily vis­i­tors.”

Nevertheless, the use of sec­u­lar olive trees taken out of con­text com­pletely divided opin­ion: on the one hand there are those who appre­ci­ate the aes­thetic value of the olive tree boule­vard, and on the other, there are those who do not like the idea of see­ing age-old olive trees in the street.

“Design Week in Milan, 16 olive trees. Beautiful! You can walk and take some rest. It seems like a dream, but it is real­ity,” event-goer Carmella Mazzaglia com­mented on Facebook.

“In Milan a ​‘nat­ural’ instal­la­tion on the occa­sion of the Design Week. Beautiful olive trees,” Daniela Bordi added in another Facebook com­ment.

However, some say that sec­u­lar olive trees should be respected and stay where they belong, in the olive groves, espe­cially in this time of envi­ron­men­tal emer­gency, while a com­mon con­cern is that the plants have been uprooted from Puglia, which already has a prob­lem with Xylella fas­tidiosa. Moreover, some fear that the roots have been harmed.

“In such a del­i­cate his­tor­i­cal moment in which the urgent need to resolve envi­ron­men­tal issues is cru­cial, see­ing an instal­la­tion of sec­u­lar olive trees in the cen­ter of Milan is a blow to the heart, not only for those like me who come from an area [Puglia] where many olive trees are dying […] I asso­ciate this instal­la­tion with snow can­nons in the desert. Something fake, taste­less, super­fi­cial,” Francesco Raganato wrote in a crit­i­cal post on Facebook.

Marcelis, the artist, said she under­stood the con­cern of peo­ple, such as Raganato, and clar­i­fied that the trees were not actu­ally removed from Puglia.

“They were already removed from the earth more than six years ago, in Granada, Spain, to make way for a high­way,” Marcelis told Olive Oil Times. ​“Therefore, we found them in their cur­rent state. Their orig­i­nal root space was respected. We merely placed a white pro­tec­tion shell around, respect­ing the roots and not mak­ing the space any smaller.”

Rinascente also sought to clear the air of mis­con­cep­tions. A spokesper­son for the depart­ment store told Olive Oil Times that the trees were being kept in appro­pri­ate con­di­tions and would find more suit­able, per­ma­nent homes at the end of the event.

“The olive trees were kept in their soil clods out of the ground for the last six years and have ended up thriv­ing thanks to the type of care and treat­ment they received from the nurs­ery,” the spokesper­son said. ​“After the event, the trees will be planted in per­ma­nent and ideal homes.”

At the end of the event, on April 22, the ancient olive trees will be care­fully moved to a new home, and their exis­tence will con­tinue in an appro­pri­ate envi­ron­ment.

“I am a nature lover,” Marcelis added. ​“And this project is all about cel­e­brat­ing nature.”

• Elle Decor


• La Repubblica