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Basilicata, a region in Italy known for its grapes and olives, is strugÂgling to estabÂlish its olive oil indusÂtry due to fragÂmented proÂducÂtion and lack of investÂment, despite the region’s ideal cliÂmate for olive growÂing. However, with new opporÂtuÂniÂties on the horiÂzon, such as Matera being named the 2019 European Capital of Culture, there is hope that Basilicata’s olive oil will gain recogÂniÂtion and value in the future.
A land of grapes, olives and tragic beauty, Basilicata is one of the smallÂest regions of Italy and its olive oil is not as well known as some othÂers.
In the midÂdle of the Mezzogiorno, this region has a perÂfect cliÂmate for olive growÂing. The most comÂmon variÂeties of olives here are: Ogliarola del Vulture, Ogliarola del Bradano, Majatica di Ferrandina and Farasana.
While only Ogliarola del Vulture has the PDO desÂigÂnaÂtion, all of the local variÂeties proÂduce oils prized for their well-balÂanced and fruity taste.
Many of the groves in Basilicata are over hills difÂfiÂcult to access and to harÂvest. In genÂeral olive oil proÂducÂtion is less orgaÂnized — a far cry from the modÂern sysÂtems found in surÂroundÂing regions, like Puglia or Calabria.
This fragÂmenÂtaÂtion of proÂducÂtion is disÂcourÂagÂing investÂments in the secÂtor. Half of the olive oil mills here still use presses, often mixÂing olives of widely varyÂing conÂdiÂtion.
These facÂtors are makÂing it difÂfiÂcult for Basilicata’s olive oil to stand out. With 90 perÂcent of its proÂducÂtion extra-virÂgin, and mostly from organic agriÂculÂture, Basilicata oils are still typÂiÂcally sold unbranded and hardly any (3 perÂcent) is exported.
Nevertheless Lucani, as peoÂple from Basilicata are called in Italian, are encourÂaged because new opporÂtuÂniÂties are comÂing soon. Matera has recently been named 2019 European Capital of Culture — a high-proÂfile opporÂtuÂnity to raise the awareÂness of Basilicata’s olive oil potenÂtial.
Meanwhile, next week, the mayor of Matera will meet Siena’s mayor, in the Tuscan city, at the national assemÂbly of the assoÂciÂaÂtion of olive oil municÂiÂpalÂiÂties, Città dell’Olio, to tighten the partÂnerÂship between these cities in the name of the olive and extra-virÂgin olive oil.
Producers are preparÂing for these events, ready to add value to the liqÂuid gold comÂing from this wild land that in the past gave inspiÂraÂtion to great artists includÂing Pasolini and Carlo Levi.