The North African country achieved this victory despite a mediocre harvest, which earlier this year was estimated to reach 180,000 tons. The yield was much lower than the 240,000 tons of olive oil they produced in the 2021/22 crop year.
The chief executive of the country’s National Olive Oil Office (ONH), Hamed Daly Hassen, said winning these awards at the NYIOOC is important for the international recognition of Tunisian olive oil’s high quality.
Hassen said brand awareness drives oil preference and loyalty. He added NYIOOC awards help Tunisian oils sell abroad because consumers value award-winning extra virgin olive oils for safety and nutrition.